Food blogs

New tool helps food blogs label their recipes on carbon


4 Min reading

A new online tool has been created for blogs and food websites to add carbon labels to their recipes. In partnership with WP Recipe Maker, a recipe plugin for WordPress web publishing software, My Emissions automatically calculates the carbon footprint of recipes using its ingredients and can even make more accurate estimates if the cycle of life of a product or food is also provided.

My Emissions offers users an easy way to add carbon labels to their recipes, based on the ingredients provided. The label itself displays each dish carbon dioxide equivalents as a percentage of your daily food emissions to allow readers to easily understand the impact of their consumption choices. Partnering with WP Recipe Maker, the most popular recipe card plugin for food blogs, users can now add carbon tags that are automatically calculated for them to all of their recipes. While the WordPress partnership offers users special pricing and automatic calculations as part of integrations, the founders said Green queen that their service is available for all blogging and recipe websites, making them a game changer.

This service will cost US $ 54 for an unlimited number of recipes, and will also include the ability for food bloggers to make their carbon footprint estimates more accurate, thanks to the extensive food emissions database available on My Emissions. For example, by specifying the life cycle of an ingredient, food, meal, or product, food blogs could have even more precise footprint measurements.

Source: My shows
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Just like with nutrition information, I hope that as more food blogs post environmental information, people start to learn more about food shows.

Matthew Isaacs, Co-Founder, My Shows

The idea for a carbon recipe labeling tool arose when college friends Matthew Isaacs and Nathan Bottomley wanted to find ways to reduce their food footprint, but were unable to do so due to lack of accessible data. . After building a database from research and “life cycle assessment” reports published in peer-reviewed journals around the world, Isaacs and Bottomley launched My Emissions in April of last year.

Speaking about launching their automatic carbon labeling service on WP Recipe Maker, Isaacs said: “Just like with nutrition information, I hope that as more and more food blogs post environmental information, people will start to learn more about food shows and very quickly we will get used to it. to see carbon labels next to all foods and recipes. “

“People are more and more aware of the impact they have on our planet, but don’t even know where to start to calculate their impact,” added Brecht Vandersmissen, owner and developer of WP Recipe Maker. “My Emissions does the heavy lifting for you. ”

As part of Veganuary, the movement that encourages people to go vegan for 31 days, My Emissions also offers plant-based recipes that have been labeled carbon.

Previous studies have shown the enormous impact that reducing the consumption of meat and dairy products can have on reducing our food footprint and contributing to the fight against climate change, given that animal agriculture represents to it alone is 18% of the total global emissions we produce each year, exceeding greenhouse gases combined. produced by all types of transport, from the car to the plane.

Source: My Shows / Vegan Recipe Club

People are more and more aware of the impact they are having on our planet but don’t even know where to start to calculate their impact.

Brecht Vandersmissen, Owner and Developer, WP Recipe Maker

A report on the G20 food footprint released last year by the Oslo nonprofit EAT found that while the world’s largest economies were minimizing the consumption of meat and dairy products, effectively shifting to a flexitarian diet, up to 40% of the overall carbon budget for food could be released.

Another study found that even if fossil fuels were to be phased out immediately, the goals of the Paris Agreement would still be out of reach without a drastic cut in high-emitting meat and high-dairy diets.

Although still a new concept, carbon footprint labels are slowly but surely being adopted by brands and companies to provide consumers with information about the sustainability of a product. Just Salad, for example, has labeled its entire menu on carbon, while Upfield, the maker of plant-based spreads like Flora and Becel, will add carbon footprint information on the packaging. to 100 million products by the end of this year.


Main image courtesy of My Emissions / Root Kitchen.


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